This is a print project created for a non-profit medical and health organization (A.S.A.P.H.E) in Caracas, Venezuela that basically helps patients suffering leukaemia and other blood diseases and disorders.

The scope to this project was the creation of a logotype that represented this special program sponsored by famous Global Biopharmaceutical Company Bristol-Myers-Squibb.

This program consisted of special treatment medicines along side medical evaluation for the patients in order to help them overcome and get better in time. All the institution's head directors, collaborators and general community working for this ORG, are indeed affected and ill patients too that live and work normally like a regular healthy individual.

The visual design strategy for creating this logo was to communicate embrace, support, love, affect, care and also integrate somehow the literal signs or symbols representing chemistry substances and a medical program.